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RESERVE

Privacy policy

Introduction

We have created this privacy policy to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and the Data Protection Act (DSG), what information we collect, how we use, store and pass on data and what choices you have as a visitor to this website. We have endeavored to describe complex, technical issues in a simple and understandable way.

Personal selection

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Table of contents

Responsible

e-mail:
Phone:

Overview

The following table summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Basic data (e.g. names, addresses)
  • Content data (e.g. text input, photos, videos)
  • Contact details (e.g. e-mail, telephone numbers)
  • Meta/communication data (e.g. device information, IP addresses)
  • Usage data (e.g. websites visited, interest in content, access times)
  • Location data (data indicating the location of an end user’s terminal)
  • Contract data (e.g. subject matter of the contract, term, customer type)
  • Payment data (e.g. bank details, invoices, payment history)

Categories of data subjects

  • Business and contractual partners
  • Interested parties
  • Communication partner
  • Customers
  • Users (e.g. website visitors, users of online services)

Purposes of the processing

  • Provision of our online services and user-friendliness
  • Visit promotion evaluation
  • Office and organizational processes
  • Cross-device tracking (cross-device processing of user data for marketing purposes)
  • Direct marketing (e.g. by e-mail or post)
  • Feedback (e.g. collecting feedback via the online form)
  • Interest-based and behavioral marketing
  • Contact requests and communication
  • Conversion measurement (measurement of the effectiveness of marketing measures)
  • Profiling (creation of user profiles)
  • Remarketing
  • Reach measurement (e.g. access statistics, recognition of returning visitors)
  • Security measures
  • Tracking (e.g. interest/behavioral profiling, use of cookies)
  • Contractual services and service
  • Managing and responding to inquiries
  • Target group formation (identification of marketing-relevant target groups or other content)

Legal basis

In the following, we inform you about the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection regulations in your or our country of residence and domicile may also apply.

  • Consent (Section 6 (1) sentence 1 lit. a GDPR) – The data subject has consented to the processing of their personal data for one or more specific purposes.
  • Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legally binding nature (Art. 6 para. 1 sentence 1 lit. c. GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Protection of legitimate interests (Art. 6 para. 1 sentence 1 lit. d. GDPR) – Processing is necessary to protect the legitimate interests of the data subject or of another natural person.
  • Legitimate interests (Art. 6 Para. 1 S. 1 S. 1 lit. 1 f. GDPR) – Processing is necessary to protect the interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject which require the protection of personal data take precedence.

National data protection provisions in Austria: In addition to the data protection provisions of the General Data Protection Regulation, national provisions apply to data protection in Austria. These include, in particular, the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act – DSG). In particular, the Data Protection Act contains special provisions on the right to information, the right to rectification or erasure, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases.

Security measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons in order to ensure a level of security appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to data, the input, dissemination, backup and separation of data as well as access to it. In addition, we have implemented procedures to ensure the exercise of data subjects’ rights, the deletion of data and the response to data breaches. Furthermore, we already take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

Transmission and use of personal data

As part of the processing of personal data, data may be transmitted to other bodies, companies, legally independent organizational units or persons or passed on to them. Recipients of this data may be, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In this case, we observe the statutory provisions and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data. See also “Extensions, functions and content as well as order fulfillment with third-party providers”.

Data processing in third countries (non-EU)

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, institutions or companies, this will only take place within the framework of the statutory provisions.

Without our express consent or contractually or legally required transfer, we will only process the data or have it processed in third countries with a recognized level of data protection, including US processors certified under the Privacy Shield, or on the basis of special guarantees, such as contractual obligations through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection ).

Use of cookies

Cookies are text files that contain data from websites or domains visited and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after the user’s visit to an online service. The information stored may include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was viewed. The term “cookies” also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also known as “user IDs”)

A distinction is made between the following cookie types and functions:

  • Essential (also: essential or necessary) cookies: Cookies may be absolutely necessary for the operation of a website (e.g. to save the language selection, the shopping cart, logins or other user input or for security reasons).
  • Functional cookies: Provision of optional functions of this website or of third-party providers.
  • Persistent cookies: Persistent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users that are used for reach measurement or marketing purposes can also be stored in such a cookie.
  • External media: Access to external media for the purpose of providing content and functions, e.g. YouTube videos or Google Maps, which results in the use of cookies, mainly from third-party providers.
  • Statistics cookies: These cookies help us to quantify and improve the performance of our content and offers. There is no profiling and personal IP addresses are always anonymized.
  • Marketing and personalization cookies: These cookies are generally used to measure the user’s reach and when a user’s interests or behavior (e.g. viewing certain content, using functions, etc.) on individual websites are stored in a user profile. Such profiles are used, for example, to display content to users that matches their potential interests. This process is also referred to as “tracking”, i.e. following the potential interests of users. If we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or when obtaining consent.

Information on the legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is your declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and its improvement) or if the use of cookies is necessary to fulfill our contractual obligations.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke any consent you have given or to object to the processing of your data using cookie technologies (collectively referred to as “opt-out”). You can initially declare your objection via the settings of your browser, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online offer). An objection to the use of cookies for online marketing purposes may also be raised through a variety of services, in particular in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ or generally on http://optout.aboutads.info.

Processing of cookie data on the basis of consent: Before we process or have processed data in the context of the use of cookies, we ask the user for consent, which can be revoked at any time. Before consent has not been given, we may use cookies that are necessary for the operation of our online offer. They are used on the basis of our interest and the user’s interest in the expected functionality of our online offering.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Legal basis: Consent (§ 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (§ 6 para. 1 sentence 1 lit. f. GDPR).

You can change your cookie settings here:

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Commercial and business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) in the context of contractual and comparable legal relationships and associated measures and in the context of communication with the contractual partners (or pre-contractual), e.g. to respond to inquiries.

We process this data to fulfil our contractual obligations, to protect our rights and for the administrative tasks and business organization associated with this data. Within the framework of applicable law, we only pass on the data of contractual partners to third parties if this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the contractual partners (e.g. telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities involved).

We inform the contractual partners which data is required for the aforementioned purposes before or as part of the data collection, e.g. in online forms, by special marking (e.g. colors) or symbols (e.g. stars or the like) or in person.

We delete the data after expiry of the statutory warranty and comparable obligations, i.e. generally after 4 years, unless the data is stored in a customer account, e.g. as long as it must be stored for legal archiving reasons (e.g. for tax purposes, generally 10 years). The data transmitted to us by the contractual partner as part of an order will be deleted in accordance with the specifications of the order, generally after the order has been completed.

If we use third-party providers or platforms to provide our services, the general terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Economic analyses and market research: For economic reasons and in order to identify market trends and the wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby contractual partners, interested parties, customers, visitors and users of our online offer may fall into the group of data subjects.

The analyses are carried out for business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). If available, we may take into account the profiles of registered users and their information, e.g. about the services used. The analyses serve us alone and are not passed on externally, unless they are anonymous analyses with summarized, i.e. anonymized values. Furthermore, we respect the privacy of users and process the data for analysis purposes as pseudonymously as possible and, if possible, anonymously (e.g. as summarized data).

Store and e-commerce: We process our customers’ data to enable them to select, purchase, order or book the selected products, goods, events, services and/or related services, as well as their payment and delivery or execution.

The required information is identified as such during the order or comparable purchase process and includes the details required for delivery, provision and invoicing as well as contact information in order to be able to provide advice and order-specific information.

  • Processed data types: Inventory data (e.g. names, addresses), Payment data (e.g. bank details, invoices, payment history), Contact data (e.g. email, telephone numbers), Contract data (e.g. subject matter of contract, duration, customer category), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
  • Affected parties: Interested parties, business and contractual partners, customers.
  • Purposes of Processing: Contractual services, contact requests and communication, Office and organizational procedures, Managing and responding to inquiries, Analytics of visits, Marketing based on interests and behavior, Profiling (Creating user profiles), Security measures.
  • Legal basis: Fulfillment of the contract and pre-contractual investigations (Art. 6 para. 1 sentence 1 lit. b. GDPR), legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Payment service provider

In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and use banks and credit institutions as well as other payment service providers (together “payment service providers”).

The data processed by the payment service providers includes inventory data such as name and address, bank data such as account or credit card numbers, passwords, TANs and checksums as well as contract, total and recipient data. The information is required to complete the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the payment service provider may transmit the data to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. Please refer to the general terms and conditions and data protection information of the payment service provider.

The general terms and conditions and data protection information of the respective payment service providers, which can be accessed on the respective websites or transaction applications, apply to payment transactions. We would like to point out that this is also done for the purpose of further information and assertion of revocation, information and other affected rights.

  • Processed data types: Inventory data (e.g. names, addresses), Payment data (e.g. bank details, invoices, payment history), Contract data (e.g. subject matter of contract, duration, customer category), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses), Contact data (e.g. e-mail, telephone numbers).
  • Affected persons: Customers, interested parties.
  • Processing purposes: Contractual services and service.
  • Legal basis: Performance of contractual and pre-contractual investigations (Art. 6 para. 1 sentence 1 lit. b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

services and service providers:

Blogs and publication media

We use blogs or comparable means for online communication and publication (hereinafter “publication medium”). Readers’ data is only processed for the purposes of the publication medium, insofar as this is necessary for the presentation and communication between authors and readers or for security reasons. In addition, we refer to the information on the processing of visitors to our publication medium in the context of this privacy policy.

Comments and posts: When users leave comments or other posts, their IP addresses may be stored on the basis of our legitimate interests. This is done for our security if someone leaves illegal content (insults, prohibited political propaganda, etc.) in comments and posts. In this case, we may be prosecuted for the comment or post itself and are therefore interested in the identity of the author.

We also reserve the right to process user information for the purpose of spam detection based on our legitimate interests.

On the same legal basis, we reserve the right to store the IP addresses of users for the duration of surveys and to use cookies in order to avoid multiple votes.

The personal data, contact and website information as well as the content information provided in the context of comments and contributions will be permanently stored by us until the user objects.

  • Processed data types: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contractual performance and services, feedback (e.g. collecting feedback via online form), security measures, managing and responding to inquiries.
  • Legal basis: Fulfillment of the contract and pre-contractual investigations (Art. 6 para. 1 sentence 1 lit. b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR), consent (Art. 6 para. 1 sentence 1 lit. a GDPR), protection of vital interests (Art. 6 para. 1 sentence 1 lit. d. GDPR).

Contact functions and forms

When contacting us (e.g. via contact form, quiz, lead form, e-mail, telephone or social media), the data of the inquiring persons are processed insofar as this is necessary for answering the contact inquiries and the desired measures.

We respond to contact requests in the context of contractual or pre-contractual relationships in order to fulfill our contractual obligations or to respond to (pre-)contractual requests and otherwise on the basis of our legitimate interest in responding to the requests. External service providers may also be used for this purpose if necessary (see Extensions, functions and content).

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photos, videos).
  • Affected parties: Communication partners.
  • Purposes of processing: Contact requests and communication.
  • Legal basis: Performance of contractual and pre-contractual investigations (Art. 6 para. 1 sentence 1 lit. b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Provision of the website and web hosting

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online services can be accessed. For this purpose, we may use infrastructure and platform services, computing capacity, storage space and database services as well as security and technical maintenance services.

The data processed as part of the provision of the hosting service may include all information about the users of our online service that is collected in the course of use and communication. This regularly includes the IP address, which is necessary in order to be able to deliver the content of online offers to browsers, as well as all entries within our online offer or from websites.

Sending and hosting e-mails: The web hosting services we use also include sending, receiving and storing e-mails. For this purpose, the addresses of the recipients and senders as well as other information about the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data may also be processed for SPAM detection. Please note that e-mails on the Internet are generally not sent in encrypted form. E-mails are usually encrypted during transport, but not on the servers from which they are sent and received (unless a so-called end-to-end encryption method is used). Therefore, we cannot accept any responsibility for the transmission path of e-mails between the sender and receipt on our server.

Collection of access data and log files: We (or our web hosting provider) collect data (so-called server log files) each time the server is accessed. The server log files may contain the address and name of the web pages and files accessed, the date and time of access, data volumes transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to avoid overloading the server (especially in the event of abusive attacks, so-called DDoS attacks) and to ensure server utilization and stability.

  • Processed data types: Content data (e.g. text input, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Hosting and web service provider

We use external service providers to support us in the operation of our website. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly monitored. This cooperation is based on agreements with data processors in accordance with Article 28 GDPR. These external service providers, who provide us with technical support (e.g. web hosters, programmers), generally have at least the possibility of accessing personal data. Such access is not intended. However, we cannot rule out the possibility that certain personal data may be passed on to these providers in individual cases as part of their activities. From a data protection perspective, these are so-called recipients (Article 4(9) GDPR) of personal data.

We work together with the following service providers:

Hosting, data center: Droptop GmbH, Am Grashorn 8, 14548 Schwielowsee, Germany
Web development, support: TRE – Information Engineering e.U., Teichhofweg 3/2, 8044 Graz, Austria, https://1wp.co

Content delivery network

This website uses Cloudflare to make the website faster and more secure. The provider is Cloudflare, Inc, 101 Townsend pc, San Francisco, CA 94107, USA.

Cloudflare collects information from website visitors. This includes IP addresses, system configuration information, and other information about traffic to and from the website resulting from browser activity. This information helps Cloudflare to identify new threats, identify willing third parties and provide more robust security protection for this website. The data may be stored on Cloudflare’s servers in the USA.

Cloudflare uses cookies to ensure these functions.
Data collected: Here you can find information about which cookies are set.
Legal basis: Art. 6 para. 1 sentence 1 lit. f GDPR
Storage period: up to one year

Cloudflare provides web optimization and security services to improve and protect websites. These include a reverse proxy, a pass-through security service and a content distribution network.

Cloudflare is an active member of the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. Further information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0. Further information on data protection at Cloudflare can be found at https://www.cloudflare.com/de-de/privacypolicy/.

Newsletter

We send newsletters, e-mails and other electronic notifications (hereinafter referred to as “newsletters”) only with the consent of the recipient or legal permission. If the contents of the newsletter are expressly described during registration, they are decisive for the user’s consent. In addition, our newsletters contain information about our services and us.

To subscribe to our newsletter, it is sufficient to enter your e-mail address. However, we may ask you to provide a name for the purposes of a personal address in the newsletter or further information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: Registration for our newsletter always takes place in a so-called double opt-in procedure. This means that after registering, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. Registrations for the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the registration and confirmation time as well as the IP address. Changes to your data stored by the sending provider are also logged.

Deletion and restriction of processing: We are entitled to store unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to prove prior consent. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the event of obligations to permanently comply with objections, we reserve the right to store the e-mail address in a blacklist exclusively for this purpose.

The registration process is recorded on the basis of our legitimate interests in order to prove that it has been carried out properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interest in an efficient and secure sending system.

Information on legal bases: The newsletter is sent on the basis of the recipient’s consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and insofar as this is permitted by law, e.g. in the case of existing customer advertising. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests in order to prove that it has been carried out in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Performance measurement: The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a mailing service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval are recorded.

This information is used for the technical improvement of our newsletter based on technical data or target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining whether newsletters are opened, when they are opened and which links are clicked on. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor that of the scheduling service provider to observe individual users. Rather, we use the evaluations to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the performance measurement are carried out with the express consent of the user on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system that serves both our business interests and the expectations of the user.

A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled or revoked.

  • Processed data types: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Meta/communication data (e.g. device information, IP addresses), Usage data (e.g. websites visited, interest in content, access times).
  • Affected parties: Communication partners.
  • Processing purposes: Direct marketing (e.g. by e-mail or post).
  • Legal basis: Consent (§ 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (§ 6 para. 1 sentence 1 lit. f. GDPR).
  • Opposition (opt-out): You can unsubscribe from our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or you can otherwise use one of the above-mentioned contact options, preferably by e-mail.

MailChimp

We send newsletters with MailChimp and use functions of the newsletter service MailChimp of The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA on this website to register for newsletters.

Subscribe to our newsletter: If you register for our newsletter on our website, the data you enter will be stored under MailChimp.

Deletion of your data: You can revoke your consent to receive our newsletter at any time within the email you receive by clicking on the link below. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

Newsletter evaluation: If you receive a newsletter via MailChimp, information such as IP address, browser type and email program is stored to inform us about the performance of our newsletter. MailChimp can determine whether the email has arrived, whether it has been opened and whether links have been clicked using the images integrated in the HTML emails, the so-called web beacons (details can be found at https://kb.mailchimp.com/reports/about-open-tracking). All this information is stored on MailChimp’s servers, not on this website.

MailChimp is an active member of the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. Further information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/, information on data protection at MailChimp (data protection) can be found at https://mailchimp.com/legal/privacy/.

Online marketing

We process personal data for online marketing purposes, which may include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedures are used, with which the user information relevant for the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If the user has consented to the collection of their location data, this can also be processed.

The IP addresses of users are also stored. However, we use available IP masking methods (e.g. pseudonymization by shortening the IP address) to protect users. As a rule, no user data (e.g. e-mail addresses or names) is stored in the online marketing process, but pseudonyms. This means that both we and the providers of online marketing processes do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in cookies or using similar methods. These cookies can usually be used later on other websites that use the same online marketing process, they are read and analyzed for the presentation of content, supplemented with additional data and stored on the server of the provider of the online marketing process.

In exceptional cases, pure data can also be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing procedures we use and the network links the users’ profiles in the above-mentioned data. Please note that users may enter into additional agreements with the providers, e.g. by giving their consent when registering.

We only receive access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e. to the conclusion of a contract with us, for example. Conversion measurement is used exclusively to analyze the success of our marketing measures.

Information on the legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Facebook Pixel: With the help of the Facebook Pixel, Facebook is able to determine the visitors of our online offer as a target group for the presentation of ads (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads that we place on Facebook only to those users on Facebook and within the services of the partners cooperating with Facebook (so-called “Audience Network” https://www.facebook.com/audiencenetwork/) who have also shown interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that are visible from the websites visited) that we transmit to Facebook (so-called “custom audience”). With the help of Facebook pixels, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. With the help of Facebook pixels, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were directed to our website after clicking on a Facebook ad (so-called “conversion measurement”).

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses), Location data (data indicating the location of an end user’s device).
  • Data subjects: Users (e.g. website visitors, users of online services), interested parties.
  • Purposes of Processing: Targeting (e.g. profiling based on interests and behavior, use of cookies), Remarketing, Conversion Tracking, Conversion Tracking, Interest-based and behavioral marketing, Profiling (Creating user profiles), Conversion tracking (Measurement of the effectiveness of marketing activities), Web Analytics (e.g. access statistics, recognition of returning visitors), Targeting (Measurement of the effectiveness of marketing activities), Cross-device Tracking (Measurement of the effectiveness of marketing activities).e.g. access statistics, recognition of returning visitors), target group formation (determination of marketing-relevant target groups or other content outputs), cross-device tracking (cross-device processing of user data for marketing purposes).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (§ 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (§ 6 para. 1 sentence 1 lit. f. GDPR).
  • Possibility of objection (opt-out): We refer to the data protection references of the respective providers and the objection options given to the providers (so-called “opt-out”). If no explicit opt-out option has been specified, it is possible to deactivate cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore recommend the following additional opt-out options, which are offered in the summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Nationwide: http://optout.aboutads.info.

services and service providers:

Social networks

We maintain online presences in social networks in order to communicate with the users active there or to offer information about us there.

We would like to point out that user data may also be processed outside the territory of the European Union. This may entail risks for users, e.g. because it may make it more difficult to enforce user rights. With regard to US providers that are certified under the Privacy Shield or offer comparable guarantees for a secure level of data protection, we would like to point out that they are thus obliged to comply with the data protection standards of the EU.

In addition, user data is generally processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behavior and the resulting interests of users. The user profiles can also be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For this purpose, cookies are usually stored on the user’s computer, on which the user’s usage behavior and interests are stored. In addition, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the opt-out options, please refer to the data protection declarations and information provided by the operators of the respective networks.

We would also like to point out that requests for information and the assertion of data subjects’ rights can be most effectively asserted with the providers. Only the providers have access to the users’ data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

  • Processed data types: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Processing purposes: Contact requests and communication, tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

services and service providers:

Extensions, functions and content as well as order fulfillment with third-party providers

We include functional and content elements in our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may be, for example, graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as “content”). In addition, personal data (as well as IP addresses, form entries, interactions, etc.) may be transmitted to third-party providers, for example web software for customer relationship management, for the purpose of order fulfillment. However, this does not imply that these third parties have insight into or access to this content.

The integration always requires that the third-party providers of this content process the IP address of the user, as they could not send the content to their browser without the IP address. The IP address is therefore required to display this content or function. We endeavor to use only the content whose respective providers use the IP address only for the distribution of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor numbers on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, websites to be referred to, visiting times and other information about the use of our online services, as well as links to such information from other sources.

Information on the legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), certain user inputs and interactions (e.g. form data).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Processing purposes: Provision of our online offering and user-friendliness, contractual services and service.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

services and service providers:

  • Google Fonts: We integrate the fonts (“Google Fonts”) of the provider Google, whereby the user’s data is used solely for the purpose of displaying the fonts in the user’s browser. The integration takes place on the basis of our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and taking into account possible license restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website:
  • Google Maps: We integrate the maps of the “Google Maps” service provided by Google. The processed data may include, in particular, IP addresses and location data of users, which are not collected without their consent (usually as part of the settings of their mobile devices). Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://maps.google.de; Privacy Policy: https://policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW; Opt-out: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of ads: https://adssettings.google.com/authenticated.
  • Google reCaptcha: We use the “reCaptcha” service to recognize bots, e.g. for entries in online forms. The behavioral data of users (e.g. mouse movements or queries) are evaluated in order to distinguish between humans and bots. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.google.com/recaptcha/; Privacy Policy: https://policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW; Opt-out: http://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of ads: https://adssettings.google.com/authenticated.
  • Zapier: For the integration of various databases and tools, we use Zapier, a service provided by Zapier Inc, 548 Market St #62411, San Francisco, California 94104, USA. With the exception of payment data, customer data may be transmitted. Privacy policy: https://zapier.com/privacy/; Zapier participates in the Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TNk2AAG.
  • Microsoft and Office 365: This website uses the services of Microsoft to receive and process the email communication of its visitors. Privacy Policy: https://products.office.com/de-at/business/security-and-compliance/data-protection; Microsoft participates in the Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK.
  • Use of customer relationship management software (“CRM”): Interactions of this website, e.g. submission of forms, may be forwarded to third-party customer relationship management software. We will update this section or inform you separately before this happens as to which provider and which of your personal data we transfer, store and process. In any case, we attach great importance to compliance with data protection and ensure that third-party providers comply with the requirements of the GDPR or the Privacy Shield, or have this contractually assured.

Deletion of data

The data processed by us will be deleted in accordance with the statutory provisions as soon as your consent permitted for processing is revoked or other authorizations no longer exist (e.g. if the purpose of processing this data no longer applies or it is no longer required for the purpose).

If the data is not deleted because it is required for other and legally permissible purposes, its processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person.

Further information on the deletion of personal data can also be provided in the individual data protection notices of this privacy policy.

Amendment and updating of the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as the changes we have made to data processing make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

The date of the last update can be found in the section “Controller within the meaning of the GDPR”

Rights of the data subjects

You are entitled to various rights under the GDPR, in particular under Articles 15 to 18 and 21 of the GDPR:

  • Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you on the basis of Art. 6(6)(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw your consent at any time.
  • Right of access: You have the right to request confirmation of the processing of the data concerned and to request access to this data as well as further information and copies of the data in accordance with the statutory provisions.
  • Right of correction: You have the right to request the completion of data concerning you or the correction of incorrect data concerning you in accordance with the law.
  • Right to erasure and restriction of processing: You have the right to demand the immediate erasure of data concerning you in accordance with the statutory provisions or, alternatively, to demand a restriction of data processing in accordance with the statutory provisions.
  • Right to data portability: You have the right to receive the data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the statutory provisions or to request that it be transferred to another controller.
  • Complaint to the supervisory authority: In accordance with the statutory provisions, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of your personal data infringes the GDPR.

Definitions of terms

This section provides an overview of the terms used in this privacy policy. Many of the terms are taken from the law and, in particular, from Art. 4 GDPR. The legal provisions are binding. However, the following explanations are primarily intended to help you understand them. The terms are listed in alphabetical order.

  • Visit Promotion Evaluation: “Conversion Tracking” refers to a process that can be used to determine the effectiveness of marketing measures. As a rule, a cookie is stored on users’ devices within the websites on which the marketing measures take place and then called up again on the target website. This allows us to track, for example, whether the ads we have placed on other websites have been successful.
  • Cross-device tracking: Cross-device tracking is a form of tracking in which information about the behavior and interests of users is recorded in so-called profiles across all devices by assigning users an online identifier. This means that user information can usually be analyzed for marketing purposes, regardless of the browser or device used (e.g. cell phone or desktop computer). For most providers, online identification is not linked to simple data such as names, postal addresses or e-mail addresses.
  • IP masking: “IP masking” is a procedure in which the last octet, i.e. the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, particularly in online marketing.
  • Interest and behavioral marketing: Interest and/or behavioral marketing is the term used when users’ potential interests in advertising and other content are defined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visiting certain websites and staying on them, purchasing behavior or interaction with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.
  • Conversion measurement: Conversion measurement is a method that can be used to determine the effectiveness of marketing measures. As a rule, a cookie is stored on users’ devices within the websites on which the marketing measures take place and then called up again on the target website. This allows us to track, for example, whether the ads we have placed on other websites have been successful.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
  • Profiling: “Profiling” means any automated processing of personal data consisting of the use of such personal data to analyze, evaluate or predict certain personal aspects relating to an individual (including, depending on the type of profiling, information on age, gender, location and movement data, interaction with websites and their content, shopping behavior, social interactions with other individuals).e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, recognize when visitors visit their website and what content they are interested in. This enables them to better adapt the content of the website to the needs of their visitors, for example. Pseudonymous cookies and web beacons are often used for reach analysis in order to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
  • Remarketing: “Remarketing” or “retargeting” is the term used for advertising purposes, for example, to indicate which products a user is interested in on a website in order to remind the user of these products on other websites, e.g. in advertising.
  • Tracking: “Tracking” is the term used when the behavior of users can be tracked across several online offers. Behavioral and interest information is usually stored in cookies or on the servers of the tracking technology providers with regard to the online offers used (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.
  • Responsible person: A “responsible person” is a natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation which is performed on personal data, whether or not by automated means, or any such series of operations. The term is broadly defined and encompasses practically any handling of data, whether in terms of collection, analysis, storage, transmission or deletion.
  • Target group formation: Target group formation (or “custom audiences”) is the term used when target groups are determined for advertising purposes, e.g. the placement of advertisements. For example, it can be concluded from a user’s interest in certain products or topics on the Internet that this user is interested in advertising for similar products or in the online store in which they viewed the products. Similar target groups” (or similar target groups) are the content that is deemed appropriate to be displayed to users whose profiles or interests match those for which the profiles were created. Cookies and web beacons are generally used to create user-defined target groups and similar target groups.

Last change on 11. November 2024

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Südtirolerplatz 2, 8020 Graz
+43 316 714957
info@kunsthauscafe.co.at
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RESERVE
We can do anything. We are Graz.